Writing a Powerful and Effective Blog Post that REALLY WorksOctober 15, 2014 - Posted by Rocket Ranking
With blogging being the buzzword of sorts these days, it is no surprise that clients come to us here at Rocket Ranking frequently seeking advice on powerful and effective blogging that really works.
So what is it that constitutes such potent blogging? After all, in spite of so many blogs – and bloggers out there, only some of them really work, so what is it that separates the wheat from the chaff?
Intuitive SEO Optimisation
A lot of budding bloggers out there – most often small business owners with a blog section on their website know about SEO but only from the point of view of the importance of keywords, along with the fact that these keywords ‘somehow’ need to be incorporated into the content on their websites and blogs.
In the process, they fail to realize that there is a certain optimal fashion in which these keywords are to be used, without going overboard (referred to as ‘keyword stuffing’), which can end up causing more harm than good.
For instance, if you were a removal company in Kent, stuffing each and every blog post with multiple instances of the phrase “removals company Kent” or variations thereof would do no good to your business. Our On-Page Optimiser tool helps you add your target keywords to the most important areas on your blog posts and main webpages to ensure they are 100% optimised and ready to rank in Google.
It is important to think about natural keyword placement. For instance, in this blog post, we have tried to optimise for searches related to “writing a powerful blog post” as well as “writing an effective blog post”. Accordingly, we have ensured that the targeted keyword phrase or its variation is there in the title tag, the main heading, the first paragraph, a few times in the body (such as in this paragraph), as well as towards the end of the post. These are portions of your content which get indexed particularly well which is why you need to ensure that besides simply incorporating your keyword phrase(s) and not doing so too many times (we recommend 3 to 5 times on a page), you also have them placed effectively in your posts.
For most of you this would be a no-brainer, some of you may even laugh that we had the “audacity” to bring this up but you would actually be surprised about the sheer numbers of small businesses out there which simply copy-paste content from elsewhere and put it up on their blogs – as though it were their own! NEVER do that! Just as search engines could penalize you for keyword stuffing as mentioned in the previous post, in case of plagiarized content, they could outright de-index you, so don’t be so lazy and NEVER EVER do that.
Fresh, updated and currently relevant content
An effective blog post is one which remains evergreen, which is why as a corollary, an ineffective blog post would be one which has dated and currently irrelevant content (among other factors rendering it so!). To give you an example, at Rocket Ranking we often come across client blogs with posts that talk about legislation specific to their industry which is no longer relevant or applicable. Another instance would be when we come across past events referred to in blog posts as ones which are to happen in the future (since those events had not yet occurred when the posts were written).
These are both cases in point which stress on the importance of updating content on your blog and ensuring that information on it remains relevant at all times.
Interactivity is a fundamental element of blogs which you should not overlook. Rather, you should go to the extent of offering a medium for interaction, for dialogue on your blog, say as a comment form directly below every post. That will offer your readers an opportunity to voice their opinions about your blog, share insights of their own, give you priceless feedback, and much more! That said; do have a spam filter in place to keep spam in check or ideally to prevent it altogether.
Call to Action
A good blog post is one which gets readers to act in a suitable way after reading it – it could be buying a product or service that you have to offer (most ideal scenario!), providing you with their email address (which you can use to create an email list of your own), or perhaps simply acknowledging the usefulness of your post and expressing gratitude for the same (that will help you fine tune your posts in the future as per the tastes and preferences of your audience).
Whatever be the case, a call to action is a must for every effective blog post.
So that is a summary of what we at Rocket Ranking consider as most useful pointers for writing a powerful and effective blog post. These are by no means exclusive yet will certainly get you going in terms of writing blog posts that really work.
Can you think of more such pointers? Or maybe share your experience once you implemented the ones we mentioned above? Feel free to comment below!