Looking Beyond Content: 6 Things You Forget to Focus OnFebruary 8, 2016 - Posted by Rocket Ranking
Content marketing is important. There is no doubt about that.
However, the problem is that more often than not we focus so much on content creation and marketing that we completely neglect some other important aspects of online business.
But you have to remember that an online business is much more than just content.
You can build an online business on the back of content, but content itself isn’t business. And it takes much more than high-quality content to successfully start and maintain an online business.
This blog post is a reminder for you to once again divert your attention to the other fundamental pillars of your online business.
Here are some of very important things that you need to focus on other than content.
1. Audience Targeting
Sometimes, content marketers focus on new blog-post ideas and high-volume search keywords a bit too much. As a result, they totally forget that they are creating content for a specific group of target audience.
I mean, even if you publish amazing posts and resources, it won’t do you any good if it isn’t valuable for your blog readers.
Remind yourself that you are catering to a very, very specific group of people. These people are not only your blog readers but they are also your potential clients, customers, and business leads.
It means that you need to be aware of who your target audience is, what problems are they currently facing, and what are the topics that are trending for them. Only then you can drive your website forward in the right direction.
2. Product Creation
Assuming that you have a business blog, I have a question for you.
Why do you produce content for it?
You will be surprised to know that so many people create new content on a regular basis and make every effort possible to drive more traffic without any definite purpose.
They just know that traffic is the lifeblood for any online business. But after sometime they realize that they aren’t making any money for their efforts.
That’s why it is equally important to have a solid product/service in place. All your content marketing efforts then need to be revolved around that product or service.
The important thing here is to understand how your products connect with the content you create and publish on your blog. It has to be a seamless integration between the two. Only then you can convert a good portion of your website visitors into paying customers.
If you want your blog to reach the top-tier, you need to focus on branding right from the start.
Without a proper logo, a uniform colour scheme, and a consistent tone, your blog won’t be able to stand on its own — especially amidst all the competition and online noise.
My recommendation would be to start with a good web design. Also, decide a good colour scheme and stick with it. Build your social media presence with the same branding. For instance, take a look at the following example.
4. Off-Page SEO
A major chunk of on-page SEO gets covered when you create SEO-friendly content for your website. However, off-page SEO is something that totally gets ignored.
But if you follow latest SEO trends, you’d know that Google is putting more and more importance on off-page SEO factors. Backlinks, social media signals, trust, domain authority, and mentions are becoming more powerful search engine ranking factors.
Once you publish blog posts, it is then up to you to work as much as possible on building backlinks, trust, credibility, and positive social media signals for your blog.
Content drives traffic to your website, but it doesn’t always convert it for you. For successfully converting random website visitors, you need proper calls-to-action, design elements, a well-crafted website design, an effective sales funnel, and all the right things at the right places.
Use a tool like CrazyEgg Heatmap to know exactly how your traffic visitors are interacting with your website and calls-to-action. Test and tweak until you improve conversions.
6. Customer Care
Content isn’t just for sales. You can also the power of well-crafted content for better customer care.
Most business owners forget their customers once they buy their products. But don’t forget that it is 10 times more profitable to retain an existing customer than to acquire a new one.
Stay in touch with them and offer to help them reach their full potential with your products/services.
Danny Inn of Mirasee (formerly FirePole Marketing) sends this excellent message to each of his customer after a few months.
As you can see, an online business is much more than just content. If you want to be successfully and competitive, pay attention to all the other aspects as well. Each of these fundamental pillars is necessary for your online business’s survival.