17 Tips To Get Your Website To The Top of Google In Your Local Area: The Local SEO Checklist

August 16, 2016 - Posted by Rocket Ranking

How profitable could it be for your local business to have a high-ranking position in Google?

A Page 1 Google ranking could bring your website hundreds of new leads every month, all of whom are specifically searching for your products and services.

If you’d like to know EXACTLY what you need to do to improve your Google Ranking Positions locally, read on my friend.

By implementing each of the 17 points listed below, you will leave your website in a great position to benefit from the local online demand for your products and services.

At Rocket Ranking we have helped hundreds of businesses in the UK achieve Page 1 listings on Google. The checklist below highlights all the fundamental elements you must have in place to get your website to the top of Google.

If you have any questions or queries regarding our Local SEO Checklist Tool please feel free to contact us and we’ll be more than happy to help.

Follow this simple checklist to maximise your local ranking positions.

1. Title Tag – does your title tag include your target location?

As our On-Page Optimiser Tool points out, it is of extreme importance your target keywords appear in your Title Tag. Therefore, if you're trying to rank locally make sure you include your location/town name in your title tag within the first 70 characters.
Tip: The closer your location appears to the start of the Title Tag, the better.
For example, if at Rocket Ranking our target location was "London" and our business offered "rocketship servicing" our Title Tag would look something like this:

  • London Rocketship Servicing | Rocket Ranking
  • Rocketship Servicing in London | Rocket Ranking
  • Quality Rocketship Servicing in London | Rocket Ranking

2. Does your website include your business phone number, business address and full business name?

This is extremely important. If possible, add this information to the "footer" area of your website so it's present on every page. Additionally, make sure this information is present on your "Contact Us" page.

3. Do you have a local phone number?

Having a local phone number on your website has a positive effect on your local search ranking position. Instead of adding a free phone number (e.g. 0800) or mobile phone number, make sure to add your local phone number instead.

4. Is your business physically located in the target location?

Your business is most likely to appear in Google's pack of local results for searches that contain the name of the city in which it is physically located. This is taken from your "Google My Business" page address.

5. Have you set-up your “Google My Business” profile page?

If not, go to https://plus.google.com/pages/create and set-up your page.

6. Has your Google My Business profile been verified?

After setting up your Google My Business page you need to verify its ownership. To verify your account you will be sent a letter from Google with a PIN number. The letter typically takes around 2 weeks to arrive. Upon receiving, log in to your Google My Business account, click the "Verify Account" button and enter your PIN number. Alternatively, you can ask Google to phone you to verify your account.

7. Google My Business: Accurate category?

During the process of creating your page make use of the "Category" field Google allows you to add. Make sure you select the category that describes your business best.

8. Google My Business: Accurate listing?

Make sure your business name, address and phone number are exactly the same as they appear on your website.

9. Do you have any reviews on your Google My Business page?

The number of reviews your business earns on its Google My Business page influences your local ranking positions to some respect. Where possible, ask existing customers to leave reviews. Note: Do not copy and paste reviews from your Google My Business page and put them on your website. Google wants these reviews to be exclusive and if they are placed elsewhere on the web they will be removed from your Google My Business page.

10. Create and claim listing on Bing Local

Go to https://www.bingplaces.com/ and set up a Bing Local page for your business. Much like a Google My Business page you will need to verify your page by post or a phone call. Once again, make sure to include your business name, address and phone number exactly as they appear on your website.

11. Create and claim listing on Yelp

Yelp is a website that helps people find businesses in their local area. If you run a local business it's a great idea to add your business information to the website both for exposure and SEO. To add your listing go to https://biz.yelp.co.uk/

12. Consistency of Citations

A "citation" is any mention of your company's name, address, and phone number online, also referred to as "NAP". It is extremely important your business' citations are consistent. Examples of a citation would include your Google My Business, Bing Local and Yelp pages. As part of your subscription to Rocket Ranking we will create 60 to 180 high quality, consistent citations every quarter for your business. You can also use the Backlink Builder tool to add as many additional citations as you like too.

13. Is there an image on the webpage you are trying to target locally?

Be sure to add an image to the webpage you are trying to rank locally. Before you upload the image to your website, name it appropriately. Using our "rocketship servicing" example again, we would name the image files:

  • London Rocketship Service.png
  • Rocketship-service-in-London.jpg
Additionally, be sure to sure to give the image a keyword rich 'Alt Text' attribute.

14. Is your website Mobile friendly?

Google's search engine ranking algorithm now takes into consideration if your website is "mobile friendly" or not. If your website is not mobile friendly it will be penalised in search results made from mobile devices. Note: This currently does not affect searches made from a desktop computer. If you need assistance with creating a mobile friendly version of your website please contact us.

15. Does your webpage have over 500 words of text?

It's a fact. Webpages with a large amount of text (500+ words) rank better in Google compared to pages with less text. If you can stretch your webpage's text past the 1,000 mark you are on the right track. Within the page's text, try to include your target keyword and location at least 3 times. Importantly, try to include your target keyword and location in the opening paragraph.

16. Does the text on your webpage exist elsewhere on the Internet?

It is paramount the text on your website is completely unique. Do not copy text from competitors websites, or duplicate text on numerous pages on your own website. Each individual webpage should have its own unique text.

17. Are you following all the points the SEO On Page Optimiser tool points out?

If you haven't already, make sure you have used the SEO On Page Optimiser tool to run a test on the individual webpage you want to rank in Google for your target keyword and location.

By implementing each of the above points you are giving your business the best possible chance of ranking locally. If you have any questions or queries regarding this, or need any assistance please contact Support.

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