Is Your Website User-Friendly? Read these 5 Actionable Tips to Make Sure It Is

October 3, 2014 - Posted by Rocket Ranking

Let’s begin with a question.

Do you want more traffic?

Of course, you do. Everybody wants more traffic. But do you realise that more traffic might not be the answer to increased sales and better brand awareness?

Even if you get thousands of website visitors, they would all be useless if they don’t buy anything or come back later.

This is why the “usability” of your website is such an important thing.

If your website’s design, structure and usability are top-notch, it will leave a good first impression. It also increases sales, and more and more prospects will come back to your website.

Let’s discuss 5 amazingly actionable tips to make sure your website is user-friendly and usable.

1. Place Info Where It Matters

You should place the most important information where it is most likely to be looked at.

According to research by econsultancy, 80% of website visitors look above the page fold for important information. Additionally, 69% of visitors spend most of their time looking at the left side of a webpage.

Baring this in mind make sure to put your most important information in the top left portion of your website. Now more visitors will be able to find the information what you want them to see.

2. Increase Your Website’s Loading Speed

Improving your website’s loading speed has become a necessity.

In 2010, Google officially announced that high-loading speed is now an important search engine factor. So if your website doesn’t load as fast as it should, your search engine rankings will take a beating.

But more importantly, it also has a huge effect on your website visitors. Do you know that 80% of your website visitors will leave your site if a video stalls while loading?

Moreover, if you have an online shop, you need to be even more careful. This is because e-shoppers expect webpages to load within 2 seconds. And most of them leave your website right then and there if it takes more than 3 seconds to load!

3. Improve The Website Navigation System

The navigation system of your website also plays a huge role in its overall usability.

Here are a few tips to improve your website navigation system.

  • There should be a definite uniformity in the navigation system.
  • On every page of your website, the navigation menu should be exactly the same.
  • Use common terminologies in the navigation system, e.g. “Home”, “Contact Us”, “Services”, etc.
  • The layout of your webpages should be same throughout the website.
  • You can also use the breadcrumb trail for better navigation.
  • Customize your 404 page and add popular links to make sure your readers eventually find what they wanted to find.

4. Typography

After the design and layout of your website, the usability of your website is mostly determined by its “fonts”.

Here are a few tips to make sure you have the right kind of typography:

  • Use only a couple of different fonts. More fonts damage the usability and user-friendliness of your website.
  • While it is a good idea to use different font-colors to draw attention, don’t forget that approximately 8% of men are color blind. Insert a few other cues as well.
  • How many different font-colors should you use? While there is no definite answer, the best practice is to keep it to a maximum of 3 – 4 different colors.

5. Links

Most website owners totally forget about links. But they greatly affect the overall usability and design of your website.

Let’s see a few best practices regarding your website’s links:

  • Blue is the most common colour for links. Most professionals recommend using the same blue colour as Google, as people identify clickable links with it.
  • However, once a user clicks a link, its colour should be changed. The best practice is to change it to a “dull” colour.
  • In other words, the colours for visited and unvisited links should be different. 74% of websites use this exact technique to distinguish between visited and unvisited links.
  • The anchor text of your link also plays a crucial role. It minimises confusion. Therefore, the text should be descriptive.

Final Words

Increasing your website’s usability isn’t a very difficult thing to do. You just need to be a little careful in designing your website.

Use some of the above-mentioned tips – each one of them can dramatically increase the usability of your website.

Good luck!

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