4 Types of Calls-to-Action to Give Your Content Marketing Efforts a Boost

December 9, 2015 - Posted by Rocket Ranking

Why do you have a business blog?

“To drive traffic to my business website” is the wrong answer. I mean, why do you need to drive traffic to your business website? What purpose does it serve?

Your blog posts will not be able to compliment your business’s content marketing plan unless they ask the readers to do something specific — in accordance with your business goals.

This is why calls-to-actions or CTAs are so important.

Without proper calls-to-action, you would drive traffic to your blog posts, they’d read the posts and quit your website to do something else. As a result, all your efforts will go in vain. Without calls-to-action, you can’t make your readers do anything.

You can’t generate leads; you can’t make them contact you; you can’t build a list of new clients; and you can’t sell your products or services to them.

In this post, we discuss a few tips and tricks and 4 different types of calls-to-action that business blogs often use. Take inspiration from this post and include better calls-to-action in your blog.

 

1. Generating Leads

I personally believe that the most important call-to-action in a blog post is the one that generate leads for the business website.

You’ll find that it is very hard to sell a product or service through your blog posts. Blogging isn’t a very personalised way of communicating with your prospective buyers. In order to sell high-priced products or services, you will have to convince your readers on a more personalised and sales-ready platform, e.g., emails.

Good blog posts are those that generate email leads for the business website.

You don’t need lots of fancy toys to accomplish this. A simple signup form at the bottom of your blog post with a straightforward call-to-action to subscribe should be sufficient.

Here is an example from the VWO blog. See how simple and elegant this call-to-action is. But its simplicity never once affects its effectiveness.

 

VWO Blog

 

2. More Targeted Offers

In the above example, we saw a CTA with a generic offer. It works, but it could be improved with more targeted offers and appropriate calls-to-action.

If you are finding it difficult to convert more readers into email leads and subscribers, you might want to test with more specific CTAs and offers. This is also referred to as onsite targeting or onsite retargeting.

If you want to automate the entire process, you will need a tool like OptiMonk.

For instance, here is an example from the Digital Marketer blog.

Instead of using generic offers and calls-to-action on every blog post, they are using specific calls-to-action and very targeted popups. Look at the following image.

 

Digital Marketer CTA

 

As you can see, in the above example the blog post is about Facebook advertising. Although they could offer a generic CTA with a generic popup, but it wouldn’t have converted very well.

Instead, they decided to have a more proactive approach and customised their call-to-action for better conversion rates.

 

Ultimate Facebook Ad Template Library

 

Based on the URL and the blog post (it was about Facebook advertising) the offer and CTA was customised. It instantly became more targeted.

By using the same approach of onsite targeting and customised calls-to-action, Digital Marketer generated more than 2600 emails in just 14 days.

 

3. Social Media Shares

Sometimes, your primary goal is to increase social media shares.

If that is the case, you should customis

e your call-to-action and specifically ask for more social media shares. There are a few more tips that would help you:

  • Have a social media sharing floating bar on your blog. It has become a sort of a norm in the blogging world, and it works. By having the option to share your post on the fly, readers are more likely to do that.
  • Limit the social media sharing options. What most bloggers do is that they install a social media sharing floating bar and set 8-10 sharing options to different websites. Don’t do that. It only confuses your readers. Instead, focus on just 2-3 social media websites that you spend your most time on.

After several rounds of testing, Neil Patel has also cut down on the number of social media sharing options he has on his blog.

 

Neil Patel Social Media Share icons

 

As of this writing, he is only focusing on Facebook and Twitter. And by limiting the different calls-to-action on his blog, his social media shares have increased tremendously.

 

4. Content Upgrades

We have talked about specific offers and generic offers. A Content Upgrade is the more modern form of specific offers, and it is working very well for blogs.

Here is an example of it.

 

Content Upgrade

 

The idea is to offer your readers something exclusive, informative, and very helpful. It should be like an offer they can’t refuse. And be very specific with your call-to-action.

For instance, see in the above example that there is a very clear CTA “Download”.

 

Summary

These content upgrades not only increase the number of leads you generate from your blog posts, but they also strengthen your credibility and authority in your niche.



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